Agenda

8:00 am

9:00 am

9:45 am

10:15 am

11:00 am

12:00 pm

1:00 pm

1:45 pm

2:15 pm

2:45 pm

3:30 pm

Registration & Breakfast

8:00 am - 9:00 am (60 min)

The State of Political Direct Mail: Where We Are and Where We’re Headed

9:00 am - 9:45 am (45 min)

A wide-ranging conversation on the current state of direct mail from rising costs and changing voter behavior to its evolving role in the campaign mix. Industry leaders will take a step back to assess what’s working, what’s changing, and what comes next.

Morning Networking Break

9:45 am - 10:15 am (30 min)

From Approval to Mailbox: Modern Production and Workflow for Fast-Moving Campaigns

10:15 am - 11:00 am (45 min)

In compressed campaign timelines, the seam between strategy, creative, approval, print, and USPS induction is where deadlines die. What does best-in-class workflow look like today? How are firms using technology to streamline client approvals and hit in-home dates reliably?

Small Group Discussions

11:00 am - 12:00 pm (60 min)

Lunch

12:00 pm - 1:00 pm (60 min)

Presented by Snailworks

Beyond the Mailbox: Integrating Mail with Digital, CTV, and Field

1:00 pm - 1:45 pm (45 min)

The most effective campaigns don’t treat mail as a silo. This session explores how to coordinate messaging, timing, and targeting across channels to maximize persuasion and turnout.

General Session

1:45 pm - 2:15 pm (30 min)

Presented by United States Postal Service

Afternoon Networking Break

2:15 pm - 2:45 pm (30 min)

AI in the Mailroom: Where it Helps, Where it Doesn’t, and Where to Draw the Line

2:45 pm - 3:30 pm (45 min)

Where is AI adding value (targeting or concept generation) and where does it degrade quality (copy or design)? A candid conversation about firm policies and competitive positioning around AI use. 

The Art and Science of Direct Mail Creative

3:30 pm - 4:15 pm (45 min)

What actually makes a piece of direct mail work? This panel explores the full creative equation from design and copy to targeting and testing. In this closing session, some of the best teams will show their work.

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Direct Mail Summit is a new, practitioner-focused event built by Campaigns & Elections specifically for political direct mail consultants who want to sharpen their craft and stay competitive in a changing campaign landscape.

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